Bid Manager — Manual Bid Control
You set the bid.AI tells you how much.every keyword, every campaign.
Bid Manager puts you in full control of your Amazon PPC bids — with AI-powered suggestions for every keyword. Edit bids inline, apply AI recommendations in bulk, and stop wasting ad spend on keywords that don't convert.
No credit card · 7-day free trial · Business plan
Inline
Bid editing
Bulk
Actions on any selection
AI
Bid suggestions
What is Bid Manager?
Amazon PPC bids explained
in plain English.
Before — Seller Central
Messy, slow, no AI help
You open Seller Central, scroll through hundreds of keywords, guess which bids to change, manually type each one, and hope you didn't overspend. No suggestions, no trends, no bulk actions.
After — Bid Manager
Clean table, AI suggestions, 1-click apply
Every keyword with its ACOS, current bid, and AI-recommended bid. Click to edit inline. Select multiple keywords and apply bulk actions. AI tells you exactly which bids to raise, lower, or pause.
The bid math
If your target ACOS is 35% and your conversion rate is 10%, your ideal bid = (Sale price × Target ACOS × Conversion rate). Bid Manager calculates this for every keyword automatically.
Bid = $29.99 × 0.35 × 0.10 = $1.05
What is a bid?
A bid is how much you're willing to pay per click on your Amazon ad. Higher bids = more visibility, but higher cost. The goal is finding the sweet spot where you pay enough to get clicks, but not so much that your ACOS eats your profit.
What is ACOS?
ACOS (Advertising Cost of Sale) = Ad spend ÷ Ad revenue × 100. If you spend $30 on ads and make $100 in ad-attributed sales, your ACOS is 30%. Lower ACOS = more profitable ads. Bid Manager shows ACOS for every keyword so you can spot the expensive ones.
What does AI suggest?
Bid Manager's AI analyzes each keyword's ACOS, clicks, conversions, and spend history to calculate the optimal bid. If a keyword has high ACOS, AI suggests lowering the bid. If it converts well but gets few impressions, AI suggests raising it. You always make the final call.
What is a negative keyword?
A negative keyword prevents your ad from showing for irrelevant searches. If you sell premium earbuds and people click your ad searching "cheap earbuds" — that's wasted spend. Bid Manager lets you negate keywords in bulk, directly from the table.
How it works
From chaos to control
in 3 steps.
Connect your Seller Central account, let AI analyze your campaigns, and start optimizing bids with data — not guesswork.
Full feature set
Everything you need to
control your bids.
Bid Manager combines inline editing, AI intelligence, and bulk operations into one clean interface. No more jumping between Seller Central tabs or guessing which bids to change.
Inline bid editing
Click any bid in the table to edit it instantly. Type the new amount, hit Enter, and it's applied to Amazon via API. No popups, no extra steps. Just click, type, done.
Core featureAI bid suggestions
AI analyzes ACOS, clicks, conversions, and spend for every keyword and calculates the optimal bid. Each suggestion includes the reasoning — you always know why AI recommends a change.
Core featureBulk actions
Select any number of keywords with checkboxes. Then apply bulk actions: change bids, pause keywords, add as negatives, or apply AI suggestions to all selected. Save hours of manual work.
Core featureSmart filters
Filter keywords by ACOS range, bid range, impressions, clicks, conversions, match type, or campaign. Quickly find high-ACOS keywords eating your budget or low-bid keywords missing impressions.
7-day trend
See how each keyword's ACOS, spend, and conversions changed over the past 7 days. Spot keywords getting worse before they drain your budget. Catch improving keywords worth bidding up.
Apply all AI
One button to apply every AI bid suggestion across your entire campaign. Review the summary first, then confirm. All changes are sent to Amazon via API instantly. Undo available for 24 hours.
Exclusive"The difference between profitable PPC and wasted spend is knowing the right bid for every keyword. Bid Manager gives you that — with AI doing the math."
— Bid Manager, built by niche.ltd for Amazon sellers who want control
Real sellers, real results
Take control of your bids.
See the difference.
ACOS dropped from 42% to 24%
"I was blindly adjusting bids in Seller Central. Bid Manager showed me exactly which keywords were eating my budget. Applied AI suggestions in bulk — ACOS dropped from 42% to 24% in two weeks."
MK
Marcus K.
Amazon US · Private label · 6 products
$340/mo saved in wasted spend
"The negative keyword bulk action alone saved me $340/month. I had dozens of irrelevant keywords eating my budget that I never noticed in Seller Central's messy interface. Bid Manager made them obvious."
LR
Laura R.
Amazon DE & UK · Home & Kitchen
3 hours/week saved
"I used to spend 3+ hours every week manually adjusting bids in Seller Central. Now I open Bid Manager, review AI suggestions, apply in bulk, and I'm done in 20 minutes. The inline editing is incredibly fast."
TO
Tomas O.
Amazon US & TR · 3 years FBA
FAQ