Dayparting — Time-Based Ad Scheduling

Run ads when they work.Stop when they don't.automatically, every hour of every day.

Dayparting lets you control exactly when your Amazon ads run — and how much budget they use at each hour. Pause at night when nobody buys. Boost on weekends when traffic peaks. Save money and make more of it.

Try Dayparting Free What is dayparting?

No credit card · 7-day free trial · Business plan

24/7

Automatic scheduling

30min

Check interval

Budget multiplier max

Dayparting — Weekly Schedule

Running

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Running

Paused

2x Boost

0.5x Reduce

$127

Saved this week

+$340

Extra from boost

$127

Avg weekly savings

from nighttime pausing

+40%

Sales lift on weekends

with 2x budget boost

63h

Hours paused per week

low-conversion overnight

30min

Check frequency

fully automatic

What is dayparting?

Your ads don't need to run
24 hours a day.

Most Amazon sellers run their ads around the clock — even at 3 AM when nobody's buying. Dayparting lets you schedule exactly when your ads run, when they pause, and when to boost the budget for peak hours.

4 actions you can schedule

▶

Run

Normal budget, ads active

⏸

Pause

Stop ads completely — save budget for better hours

⚡

Boost (0.5x – 4x)

Multiply the daily budget — capture peak traffic

↓

Reduce (0.1x – 0.9x)

Lower budget for slow periods without stopping

Why pause at night?

Amazon shoppers don't buy at 2 AM — but your ads still spend budget. Pausing 23:00–08:00 typically saves 20–30% of your weekly budget with zero impact on sales.

Avg. saving: $127/week

Why boost on weekends?

Saturday and Sunday typically see 30–50% more shopping traffic. A 2x boost ensures your ads stay visible all day when it counts most.

Avg. lift: +40% weekend sales

How does it run automatically?

niche.ltd runs a check every 30 minutes. It finds the matching rule in your schedule and applies it via Amazon's SP-API. No action needed from you.

Runs every 30 minutes, 24/7

Is my original budget safe?

Yes. Dayparting saves your original budget before any boost. When the period ends, it automatically restores. You never need to manually reset anything.

Auto-restore after every period

How it works

Set it once.
Runs forever.

Build your weekly schedule visually. niche.ltd handles every check, every change, every API call — automatically, every 30 minutes.

Build your weekly schedule

Use the visual 24×7 grid to set exactly what happens each hour of each day. Click any hour slot to assign an action — or start from a proven template.

Choose campaigns

Apply the schedule to all campaigns or select specific ones. You can have different schedules for different campaigns.

Activate — done forever

Toggle it on. Every 30 minutes, niche.ltd checks the current hour, finds your rule, and applies it via Amazon's API. Full log of every action.

Ready-made templates

Start in one click.
Customize later.

Not sure where to start? Pick one of our proven templates — they're based on real performance data from thousands of Amazon campaigns.

🌙

Night Saver

Pause overnight (23:00–08:00), run normally during the day. The simplest schedule — and the most impactful.

00:00–08:00Pause

08:00–23:00Run normal

23:00–00:00Pause

⟳ Average saving: $127/week

🚀

Weekend Booster

Run normally weekdays. Boost to 2x on Saturday and Sunday to capture peak shopping traffic.

Mon–FriRun normal

Fri 18:00+Boost 1.5x

Sat–Sun all dayBoost 2x

📈 Average lift: +40% weekend sales

⚡

Peak Hours

Boost during morning rush (09–12) and evening prime time (19–22). Reduce during midday lull and pause overnight.

00:00–07:00Pause

09:00–12:00Boost 1.5x

19:00–22:00Boost 1.8x

🎯 Highest conversion rate hours

💤

Night + Weekend

Best of both worlds — pause at night, boost on weekends. The most popular template among Business plan users.

Weekdays nightPause

Weekdays dayRun normal

Sat–SunBoost 2x

⭐ Most popular template

📉

Budget Guardian

Reduce budget on slow hours and boost during proven peak conversion windows.

13:00–17:00Reduce 0.5x

08:00–13:00Boost 1.3x

17:00–22:00Boost 1.5x

💰 Maximize budget efficiency

🎨

Custom

Build your own schedule from scratch using the visual 24×7 grid. Set any action for any hour of any day.

Any hourPause

Any hourRun

Any hourBoost 0.1x–4x

🔧 Full flexibility

Full feature set

Optimize every hour
of your ad budget.

Go beyond simple on/off scheduling. Budget multipliers, auto-restore, visual grid builder and ready-made templates — everything you need to optimize ad spend hour by hour.

Visual 24×7 grid builder

Build your schedule by clicking hour slots on a visual weekly grid. Each day is a row, each hour is a cell. See the full week at a glance.

Core feature

Budget multipliers (0.1x–4x)

Don't just pause — boost. Set any multiplier from 0.1x to 4x for any hour. Scale up during peak hours, scale down during off-hours.

Exclusive

Auto budget restore

When a boost or reduce period ends, your original budget is automatically restored. You never have to manually reset anything.

Exclusive

30-minute check interval

The scheduler runs every 30 minutes — the fastest Amazon's API allows. Your schedule is always on time.

Per-campaign scheduling

Create different schedules for different campaigns. Nighttime pausing for SP, weekend boost for competitor campaign.

Full activity log

Every action is logged — campaign, action, budget change, timestamp. Full audit trail, nothing hidden.

"Running ads 24/7 isn't a strategy — it's a waste. The best sellers run ads when people buy and stop when they don't. Dayparting makes that automatic."

— Dayparting, built by niche.ltd for serious Amazon sellers

Real sellers, real results

Less waste.
More sales.

$127 saved first week

"Set up Night Saver in 3 minutes. Saved $127 the first week without touching my campaigns again."

James R.

Amazon US · 4 years FBA

+43% weekend sales

"The budget boost on weekends changed everything. My budget used to run out by noon — now it lasts all day and converts better."

Sophie M.

Amazon UK & DE · Multi-brand seller

ACOS 31% → 22%

"I combined Peak Hours template with Bid Manager. ACOS dropped from 31% to 22% in 3 weeks. These tools work better together."

Daniel K.

Amazon DE · Agency owner

FAQ

Frequently asked questions.

What exactly is dayparting?+

How often does the scheduler check and apply changes?+

What happens to my original budget when I boost?+

Can I have different schedules for different campaigns?+

Does pausing at night actually save money?+

Is Dayparting available on the Pro plan or only Business?+

Start today.
Win tomorrow.

No credit card required. 7 days free. Business plan included.
Cancel anytime — no questions asked.

Try Dayparting Free View Pricing →

Run ads when they work.Stop when they don't.automatically, every hour of every day.

Your ads don't need to run24 hours a day.

Set it once.Runs forever.

Start in one click.Customize later.

Optimize every hourof your ad budget.

Less waste.More sales.