Category Share of Voice
Benchmarking Dashboard
Track your brand's SOV week-over-week, measure your growth rate against the full category, and find out exactly where you're gaining or losing share — without paying for Jungle Scout Cobalt.
Everything in one benchmark view
Time-Series SOV Chart
See your brand's Share of Voice week by week against top competitors and the category average — across the last 90, 180 or 365 days.
Brand SOV Rankings
Full leaderboard: every brand ranked by SOV%, estimated monthly revenue, growth rate, product count and average rating.
Growth Delta Benchmark
The critical number Jungle Scout Cobalt charges extra for: your growth rate vs category growth. One number — are you outpacing, matching or falling behind the market?
AI-Powered Insights
Claude AI reads your SOV data and generates 3-5 specific action items: gaps to exploit, competitors weakening, price points to attack.
6 Amazon Marketplaces
US, UK, DE, FR, IT, TR — run the same SOV benchmark across every marketplace your brand operates in, with one click.
Keepa-Backed Real Data
Product data sourced from Keepa's Amazon index — not a survey panel or estimated sample. Real BSR and sales velocity for accurate SOV calculation.
How it works
Enter a Keyword
Type any Amazon category keyword or niche — e.g. 'yoga mat', 'air fryer', 'pet camera'.
Set Your Brand
Optionally enter your brand name so niche.ltd highlights your SOV position and growth delta specifically.
Choose a Period
Pick 90, 180, or 365 days. The SOV time series covers that full window, week by week.
Read Your Benchmark
Your growth delta is positive? You're outpacing the category. Negative? You're losing share — and the insights tab tells you why and where to attack.
niche.ltd vs Jungle Scout Cobalt vs Helium 10
Category benchmarking shouldn't cost enterprise money.
| Feature | niche.ltd | Jungle Scout Cobalt | Helium 10 |
|---|---|---|---|
| SOV time-series chart | ✓ Weekly data, all periods | Cobalt (paid add-on) | Not included |
| Category growth benchmark | ✓ Growth delta, verdict | Cobalt (paid add-on) | Limited |
| Brand-level growth rate | ✓ Per brand | Cobalt (paid add-on) | Partial |
| AI insight generation | ✓ Claude AI | No | No |
| Included in base plan | ✓ All plans | Cobalt = $$$ | No |
| Multi-marketplace | ✓ 6 Amazon markets | US-focused | US-focused |
| Real Keepa product data | ✓ Live index | Proprietary panel | Proprietary |
| Competitor SOV on same chart | ✓ Leader 1 + Leader 2 | Cobalt only | No |
Jungle Scout Cobalt pricing starts at ~$1,500/year for enterprise. niche.ltd SOV Benchmark is included in all plans.
The growth delta: the number that matters
Most sellers watch revenue. The SOV Benchmark watches share. If the category grows 20% and you grow 12%, you're losing ground — even though your revenue went up.
Frequently asked questions
What is Share of Voice on Amazon?
Share of Voice (SOV) is the percentage of category revenue (or visibility) captured by your brand vs all competitors. A brand with 15% SOV in its niche generates 15 cents of every dollar spent in that category.
How is growth delta calculated?
Growth delta = your brand's growth rate minus the category's growth rate. If your brand grew 22% and the category grew 14%, your delta is +8pp — meaning you captured market share. A negative delta means the market is growing faster than you are.
Is this comparable to Jungle Scout Cobalt?
Jungle Scout Cobalt is the enterprise product designed for large brands spending $1,000+/month. niche.ltd's SOV Benchmark covers the same category growth vs brand growth comparison and is included in the base plan.
Which marketplaces are supported?
Amazon US, UK, DE, FR, IT, and TR. Each marketplace is analyzed independently with its own brand landscape and category data.
How fresh is the data?
Product data is pulled via Keepa's real-time index at query time. SOV and growth calculations are built on top of BSR and sales velocity snapshots — updated on demand.
Does this work for private label and resellers?
Yes. Private label sellers use it to track category positioning over time. Resellers and wholesale sellers use it to identify which categories are growing vs declining.
Start benchmarking your category today
No enterprise contract. No Cobalt add-on. Included in every niche.ltd plan — start free.