Why Walmart Now
Walmart.com has 120 million+ monthly visitors and is growing 50%+ YoY in third-party marketplace GMV. Competition is a fraction of Amazon's — most categories have 5–20 sellers vs. 200+ on Amazon.
Walmart Marketplace Application
- Apply at marketplace.walmart.com (approval takes 1–4 weeks)
- Requirements: US business entity, bank account, and proven e-commerce history
- Existing Amazon sellers with sales history are approved at higher rates
Converting Amazon Listings to Walmart
Use niche.ltd's AMZ→WMT Convert tool:
- Upload your Amazon listing or enter ASIN
- AI rewrites title/bullets in Walmart's preferred format
- Adjusts for Walmart's search algorithm (different keyword weighting)
- Identifies Walmart's unique attributes (Walmart Item ID requirements)
Key differences:
- Walmart titles max 75 characters (vs Amazon's 200)
- No A+ Content equivalent initially
- Walmart's algorithm weights price more heavily
- Category taxonomy is different
WFS (Walmart Fulfillment Services)
Walmart's equivalent of FBA. WFS sellers get the "TwoDay" tag which dramatically improves conversion.
WFS fee structure is slightly lower than FBA in most categories — important for cross-marketplace P&L comparison.
Cross-Marketplace P&L
Use niche.ltd's Cross-Marketplace P&L dashboard to see net profit per SKU across Amazon and Walmart side-by-side. Accounts for different fee structures, sales velocity, and advertising costs.