Why You Need Brand Registry

Without Brand Registry, anyone can list on your ASIN and Amazon gives all sellers equal standing. With Brand Registry, you have priority rights to your listing content and IP violation reports are handled within days, not weeks.

Step 1: Register Your Trademark

USPTO (US market): File at uspto.gov

  • Cost: $350–$400 per class (online filing)
  • Timeline: 8–14 months for approval
  • Required: Active use in commerce (or "intent to use" filing)

EUIPO (EU market): File at euipo.europa.eu

  • Cost: €850 base + €50 per class
  • Timeline: 4–6 months (faster than USPTO)

Amazon IP Accelerator — Amazon's program connects you with pre-vetted trademark attorneys who can file faster. You can enroll in Brand Registry with a pending application through this program.

Step 2: Enroll in Brand Registry

Requirements:

  • Active registered or pending trademark (through IP Accelerator)
  • Brand name on trademark matches brand name on Amazon
  • Trademark registered in a country where Brand Registry operates

Process: brandservices.amazon.com → Enroll → Verify ownership

What Brand Registry Unlocks

  • A+ Content — Rich listing content with comparison tables
  • Brand Storefront — Custom multi-page brand store
  • Sponsored Brand Ads — Video and headline search ads
  • Vine Enrollment — Get initial reviews for new products
  • IP Violation Priority — Faster hijacker removals
  • Brand Analytics — Search Query Performance data

Using niche.ltd for Brand Protection

  • Trademark & Brand Registry tool — Step-by-step registration guide for US, EU, and UK
  • Hijacker Alerts — 24/7 monitoring with instant notifications
  • C&D Letter Generator — AI-generated legal letters in seconds