Sellerboard tells you what happened.
niche.ltd tells you what to do next.
Sellerboard is a solid P&L tracker at $19/mo. niche.ltd starts at $39/mo and adds product research, competitor keyword spy, AI listing optimization, PPC analytics, 4 marketplaces and a Refund Manager — all in one dashboard.
Why sellers switch from Sellerboard.
| Feature | niche.ltd | Sellerboard | Winner |
|---|---|---|---|
| Starting price Sellerboard cheaper — but P&L-only | $39/mo | $19/mosellerboard | 🟡 |
| Free plan | Forever (no card)niche | No free plan | 🟣 |
| P&L Dashboard | Full per-SKU, multi-market | Core feature | 🤝 |
| FBA fee calculator | Auto-applied, 2025 rates | Included | 🤝 |
| Profit per unit (real-time) | Live margin per ASIN | Yes | 🤝 |
| Inventory management | Reorder alerts + velocityniche | Basic inventory view | 🟣 |
| Restock forecasting | AI-powered days-of-stockniche | Manual entry | 🟣 |
| Product research | Full suite — keyword+nicheniche | Not included | 🟣 |
| Keyword intelligence (KeySpy) | Reverse ASIN spy toolniche | Not included | 🟣 |
| AI listing optimizer | ScribeAI — GPT-4 levelniche | Not included | 🟣 |
| COSMO Score (Rufus AI) | Exclusive AI readinessniche | Not included | 🟣 |
| PPC / Ad Analytics | Full analytics — Pro+ | Ad analytics included | 🤝 |
| PPC Bid automation | AI dayparting — Business+ | Automated campaigns | 🤝 |
| Email follow-up automation | Not included | Built-in (Review Automator)sellerboard | 🟡 |
| Walmart tools | 6 dedicated toolsniche | Partial Walmart support | 🟣 |
| TikTok Shop tools | 9 dedicated toolsniche | Not supported | 🟣 |
| Etsy tools | 7 dedicated toolsniche | Not supported | 🟣 |
| Refund / Reimbursement | Full self-serve toolniche | Not included | 🟣 |
| Cross-marketplace P&L | Amazon + Walmart + TikTokniche | Amazon-focused | 🟣 |
| Chrome Extension | Available | Available | 🤝 |
| Sub-accounts / Team | Business+ plan | Multi-user available | 🤝 |
Data based on published Sellerboard pricing (sellerboard.com) and niche.ltd feature list as of May 2026.
Tools only niche.ltd offers.
These features don't exist in Sellerboard. They're built into every paid niche.ltd plan.
See every keyword any competitor ranks for — organic and sponsored. Sellerboard has no research tools.
GPT-4 level listing generation from competitor keywords. Sellerboard is a tracker, not a content tool.
Measure how well your listing answers Amazon's AI. Exclusive to niche.ltd — no competitor has this.
Auto-convert your Amazon listing to Walmart format. Sellerboard doesn't support Walmart product management.
Automated FBA loss detection and claim letters. Sellerboard doesn't include a reimbursement tool.
9 TikTok Shop tools and 7 Etsy tools built in. Sellerboard is Amazon-first with no TikTok/Etsy support.
What you actually pay.
Sellerboard's Professional plan is $19/mo. niche.ltd Starter is $39/mo. For $20 more you get a full research suite, AI tools and 4 marketplace support on top of the same P&L analytics.
- P&L + FBA Fees
- KeySpy (25/mo)
- ScribeAI (15/mo)
- 150 product tracking
- Refund Manager
- Inventory alerts
- P&L dashboard
- Ad analytics
- Inventory overview
- Email automation
- Chrome Extension
- —
- Full PPC Analytics
- 200 KeySpy/mo
- 100 ScribeAI/mo
- Walmart + TikTok + Etsy
- 500 product tracking
- COSMO Score
- More user seats
- More ASINs
- Priority support
- —
- —
- —
- Unlimited AI tools
- Full PPC Automation
- 2,000 tracking
- 5 sub-accounts
- Full API access
- Agency white-label
- Larger product history
- Custom dashboard
- API access
- —
- —
- —
When Sellerboard is the right choice.
We believe in honest comparisons. Sellerboard has genuine strengths.
At $19/mo Sellerboard Professional is cheaper than any niche.ltd paid plan. If your only need is P&L tracking, Sellerboard is a fair choice.
Sellerboard includes a Review Automator for follow-up emails. niche.ltd doesn't have email automation built in.
Sellerboard stores extensive order history, which some very large sellers prefer for financial auditing.
Try niche.ltd free — no Sellerboard subscription needed.
Start with the Free plan. See your P&L, run a product search and spy a competitor keyword. No card, no trial timer.