The Weekly Harvest Process
Keyword harvesting is a weekly ritual for profitable Amazon sellers. Done right, it continuously improves your campaign efficiency.
Step 1: Pull the Search Term Report
Seller Central → Reports → Advertising Reports → Search Term Report. Set date range to last 7–14 days.
Step 2: Filter for Winners
Apply these filters:
- Clicks ≥ 3 AND Conversions ≥ 1 → Harvest (move to Manual Exact)
- Clicks ≥ 10 AND Conversions = 0 → Negate (add as Negative Exact)
- Clicks 4–9 AND Conversions = 0 → Watch (check again next week)
Step 3: Use niche.ltd Keyword Harvest
Upload your Search Term Report CSV. niche.ltd automatically:
- Categorizes keywords into Harvest / Negate / Watch
- Shows estimated monthly search volume for each term
- Suggests bid amounts based on historical ACoS
- Exports a ready-to-upload bulk operations file
Step 4: Add to Manual Campaign
Use Amazon's Bulk Operations (Seller Central → Advertising → Bulk Operations) to add harvested keywords at calculated bids without touching the Auto campaign.
Step 5: Negate in Auto
Add harvested keywords as Negative Exact in your Auto campaign. This prevents double-spending on the same keyword across campaigns.