The 3-Campaign Starter Structure
Campaign 1: Auto Discovery (Discovery Budget)
Purpose: Let Amazon find converting keywords you haven't thought of.
- Match type: Automatic
- Budget: $15–20/day
- Bid: Start at category average CPC × 0.8
- Run for 14 days before harvesting
Campaign 2: Manual Broad/Phrase (Scale)
Purpose: Scale proven keywords from Auto campaign at controlled bids.
- Match types: Broad + Phrase on separate ad groups
- Harvest winners from Auto every 7 days
- Add Auto's converting keywords here with 20% higher bid
Campaign 3: Manual Exact (Protect)
Purpose: Own your best keywords at exact match to protect rank.
- Match type: Exact only
- Only add keywords with ≥ 3 conversions in other campaigns
- Bid: Market CPC or above — protect the position
Key Metrics to Watch
| Metric | Target | Action if Off |
|---|---|---|
| ACoS | < 30% | Lower bids 10% |
| CTR | > 0.4% | Improve main image |
| Conversion Rate | > 10% | Check listing quality |
| Impression Share | > 15% | Increase budget |
Using niche.ltd PPC Tools
- PPC Calculator — Before any campaign, calculate your break-even ACoS
- AI PPC Strategy — Get a custom campaign blueprint for your product
- Bid Optimizer — AI adjusts bids automatically based on ACOS targets
- Negative Keywords — Add weekly to stop wasted spend