The 10-Point Product Validation Checklist

Before investing in inventory, every product should pass these filters:

  1. Monthly revenue ≥ $10,000 — Verify with niche.ltd's revenue estimator
  2. Review count < 500 for top 3 listings — Lower bar to compete
  3. Average BSR < 50,000 in main category
  4. Price point $20–$80 — Optimal for impulse + margin balance
  5. No dominant brand with >40% market share
  6. Seasonal demand is acceptable (check 12-month BSR trend)
  7. Product weighs under 3 lbs — Minimize FBA fees
  8. No patent or trademark conflicts
  9. Can be manufactured under $8–12 — 3-5× markup target
  10. Search volume ≥ 5,000/month on primary keyword

Using niche.ltd for Research

  1. Go to Product Research and enter your keyword
  2. Sort by Opportunity Score — our AI combines revenue, competition, and trend data
  3. Click any ASIN to see the full breakdown: BSR history, review velocity, pricing trends
  4. Use Niche Analysis to see the full competitive landscape
  5. Save winners to Tracked Products to monitor daily

The Demand-Supply Formula

Opportunity Score = (Demand Score × 0.4) + (Supply Gap × 0.3) + (Trend Score × 0.3)

A score above 70/100 indicates a strong opportunity.